Taskmaster and Dave

For our exam, we need to know why Taskmaster is a good fit for the comedy channel Dave. we looked on Dave's information for advertisers, which outlined Dave's brand:

TV Advertising on Dave

Dave offers television advertisers an expensive audience base of generally younger adults, many of whom are professionals turning into the later time slots. The daytime slot is particularly popular amoungst students, whilst overall, the channel holds more appeal to male viewers.
 Dave, known as ‘The Home of Witty Banter’, specialises in British comedy and general entertainment, such as Mock the Week, QI XL and Top Gear, with much of its content emanating from terrestrial television archives. Brands such as Love Film, Match.com, Google, William Hill and Heineken are regular TV advertisers on the channel.

What does the Taskmaster website say about the show that clearly makes it fit the channel? It is skewed to a male audience as...
 
Greg Davies is the Taskmaster. With the help of his ever-loyal assistant Alex Horne he will set out to test the wiles, wit and wisdom of five hyper-competitive, and sometimes unimpressed, stand-up comedians Roisin Conaty (Man Down), Tim Key (Mid Morning Matters With Alan Partridge), Romesh Ranganathan (Mock The Week), Frank Skinner (Room 101) and Josh Widdicombe (The Last Leg).

Expect arguments. Expect both cheating AND arguments.  

As the Taskmaster Greg Davies will set a series of stupefying tasks to test our comedians. From eating a watermelon as fast as possible to painting a picture of a horse while riding a horse, they will be tested to the absolute limits of absurdity.

As the Taskmaster's devoted associate, Alex Horne is on hand to keep track of the scores and coax the contenders to show their creativity, conniving side and competitiveness. Rivalry will be encouraged, dodgy tactics rewarded and bribes obviously accepted in what is set to be the most dogged, hard-fought, and ridiculous comedy game show on television.