Channel Idents: BBC One, BBC Two, Dave and Channel 4

Channel 4 

Channel 4 is a commercial broadcaster - its aim is to educate, entertain and immerse its audience.

Channel 4 idents

The Identity that Channel 4 is about movement and transformation. Its main aim as a brand is to maintain its public service and values through new media and to interact with its audiences using 'diverse and innovative programming'. This is seen in its major T.V shows like Big Brother and Shameless. The idents of this channel are a reflection of the things mentioned above, the channel itself makes it an objective to be able to connect and appeal to younger audiences living in a world filled with diversity - sexual orientation, race, gender, religion, physical and mental state and nationality. But this also boils down to the creative team and creators of the shows  and the idents broadcast on the channel,  the more diverse the creative team, the broader and better content for the masses. 

"Channel 4 should “foster the new and experimental in television.  It will encourage pluralism, provide a favoured place for the untried and encourage innovation in style content perspective and talent on and off screen”.

We will use our reputation for risk and non-conformism to engage a younger generation in the values of public service broadcasting."

The logo and the new channel idents are a reflection of a new and innovative Channel 4

Main people responsible for Channel for idents:

A+/Academy Films

Writer and Director: Jonathan Glazer

Producer: Simon Cooper

Production Manager: Bugs Hartley

Director of Photography: Alex Barber

Production Designer: Chris Oddy

Editor: Paul Watts @ The Quarry

VFX: One of Us

Lead Post Superviser (One of Us): Emmanuel Pichereau

Post Producer (One of Us): Leila Nicotera

Special Effects: Asylum

Shaman Costume design: Chris Oddy/Kate McConnell

Audio: Johnnie Burn @ Wave

Music Composition: Mica Levi

Original score performed by Orchestrate

Fixer Bridget Samuels for Orchestrate

Examples of Channel 4 creativity are seen in their channel style guide

Dave

Dave Ident 2
Dave ident 1

Another Channel that has decided to rebrand itself is the channel Dave. Just like its Masculine name, Dave appeals to the male audience. (the workman, fireman, lawyer, policeman, the businessman, the childish male and the playboy). This is seen in one of the idents where grown men who are different shapes and sizes are in a grand mansion playing tag in halloween costumes with their attractive female friends. Dave attracts 27 million people a month. These people are drawn to the shows broadcast on Dave like:

Suits 

Parks and Recreation

As you can tell about these two shows are American showing to us that there is a need to have television series from the States to please british audiences. It's interesting because both shows demonstrate power and conflict in the workplace. However unlike Suits, Drama series, Parks and recreation takes a more comically approach in dealing with conflict. Suits is broadcast to a male and female audience who is intrigued by law and its dirty practises.

BBC One

 "The idents contained images of circles being formed by nature, or people and their actions"- Wikipedia

 Wikipedia is correct in this instance, BBC 1 has in the past from 7 October 2016 - 31 December 2016. This is seen in its circular motion of nature and animals to help represent its identity. These Circles in the previous idents are a symbol of unity and togetherness and is seen from the beginning to the end. However on the 1st of January 2017 BBC One came up with a series of new idents to play during and after its TV Shows. These new idents bring symbolise "oneness" and demonstrates the new modern Britain that is diverse and multicultural. The new idents bring together all ethnic groups and cultures and allow people to share their values and interests. This important as we know that 2017 marks the anniversary of Britain voting to leave the EU.

BBC Two

BBC Two is the second channel of the BBC. It is funded by TV Licenses of the public and its service is to broadcast, entertain and educate the british public. for example creating shows like the Great British Bake Off. A show that showcases the best of british ameture bakers. It was europes first channel to broadcast images in colour.